LUV

'Luv' is not the same as 'love'. And I don't say that because I'm a word snob (although I do prefer sticking to the "right" spelling in most cases) but because it implies something different. Something less permanent, intense or meaningful. It's often a stepping stone to the 'real thing' but using the word 'love' in a relationship is "a big step" so perhaps 'luv', as an in-between, is a good thing.